We're not trying too hard to be trendy or cute. We're too authentic for that. Simply, the business is named after my beloved orange bicycle which I've had for 12 years. The bicycle represents more than just fitness and fun. It encompasses adventure, freedom, standing out from the crowd, fitness, caring for the environment and being a responsible citizen. Sydney is always getting better at encouraging green living. Recently our first Metro line ever opened and it's brilliant! The public have really taken to it. Below right is the latest metro station. A super easy and seamless (pardon the pun) way to get around. May it so continue. Small efforts made by millions make the planet better for everyone to live in.